Minefields to be avoided in silver ornament franchising
2020-06-19
When it comes to ornament franchising projects, most people first consider silver ornament franchising, which is because silver ornament brands are favorable from franchising fees to the wide range of customers. However, the density of silver ornament brand stores is often high in the region due to the same. Hence, let's talk about what lessons should be considered and done in advance when we plan to join silver ornament chain brands.
First, because the grade of silver ornament franchising brands can be divided into several categories, and high-end silver ornament and cheap silver ornament are totally different in terms of sales price and franchising fees, so it is necessary to complete the local market investigation first. This allows us to know what kind of products local customers prefer, so as to determine the positioning of silver ornament products and adjust the product structure, thus achieving higher sales volume in the local market.
Secondly, we should also pay attention to the local industry density during silver ornament franchising. If there are many silver ornament brand stores with the same positioning in a small area, the competition will be very fierce, which will undoubtedly increase the operating cost. Therefore, it is recommended to do a good job in site selection in advance, select places near the intended customers or places with large passenger flow, rather than places with high industry density, thus avoiding unnecessary competitive investment.
Thirdly, when selecting the silver ornament franchising brands, we should also consider what resources, training and support will be given by the brand headquarters, because the franchising cost of silver ornament brands is lower than that of gold ornament or other ornaments, so the brand reputation and overall strength are very important. In this case, the franchising brand headquarters will give sufficient assistance to operate the store on the right track.
What have mentioned above is something that should be considered for silver ornament franchising. The selection of location or the adjustment of silver ornament product structure and positioning in future operation should be done in advance according to the local market. Only after finishing the local market investigation and selecting the franchising brand with good resources, can we have a better start and make the future operation smoother.
Beijing Silvermaster Jewelry Co. , Ltd. 北京老銀匠飾品有限公司
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